Olio
How Olio uses Maker to create and test high-converting landing pages
The Olio Stories is a contemporary jewellery brand that celebrates South Asian heritage through modern design. Known for its handcrafted 18K gold-plated pieces, the brand draws inspiration from ancient Indian art, architecture, and iconography to create jewellery that is bold, culturally resonant, and expressive. With a focus on storytelling and craftsmanship, Olio creates collections that blend tradition with individuality—designed to be worn as statements of identity and emotion.
Olio Stories improved RPU by 1.4x with a Maker-built homepage powered by Maker Nav.
"Our journey with Maker has been incredible. Over the last few months, we collaborated on four experiments that each built on the previous one, achieving an overall conversion lift of 18%. The final experiment—redirecting visitors to the Maker Product Details Page vs. our default page—yielded a notable 22% lift. We're thrilled with these insights and remain excited to further optimize our user experience."
- by Aashna & Sneha/ co-founders of Olio Stories
Their Story
Redefining the jewellery experience, one story at a time
Olio Stories began with a simple yet powerful vision: to create jewellery that feels deeply personal. Co-founders Aashna Singh and Sneha Saksena set out to build a brand that would challenge conventional norms in the jewellery space— not just through design, but through the experience itself.
From transparent pricing to inclusive campaigns and a strong digital presence, Olio has cultivated a community-first approach that puts storytelling, accessibility, and self-expression at the heart of everything they do.
Their Goal
Design a high-converting homepage and boost product discovery.
Before Maker, Olio Stories struggled with the flexibility to iterate on homepage design and experiment with content that matched their evolving brand voice. Despite having a strong aesthetic and loyal customer base, they couldn't test and launch new design variations quickly enough to impact performance.
With Maker, their goal was to gain full creative control and use data-led experimentation to:
- Continuously test and refine homepage layouts
- Improve revenue per user with high-performing content blocks
- Enhance product discovery through faster, more intuitive navigation with Maker Nav
Solution
Design, test, and optimize with Maker's Nav
Olio Stories partnered with Maker to build a high-impact homepage that not only reflected their brand's visual identity but also simplified the user journey. Using Maker's Nav, they introduced a layout that highlighted top categories while seamlessly weaving in their brand storytelling.
With the flexibility of Maker's Optimize tool, the team continuously tested multiple homepage variations—fine-tuning everything from layout to copy—to identify what truly resonated with their audience. Backed by performance data, Olio Stories saw a clear path to stronger engagement.
Moving forward, they plan to apply Maker Nav and experimentation approaches across their category landing pages and product detail pages to further elevate the shopping experience.
