Yogasleep
How Yogasleep rebranded their entire site with AI
A legacy sleep brand built on 60 years of trust
Yogasleep (formerly Marpac) is the company behind the original white noise machine. Founded in 1962 in Wilmington, North Carolina, the brand has been helping people sleep better for over 60 years. What started with a simple fan-based sound conditioner called the SleepMate has grown into a full sleep wellness brand offering sound machines for home, baby, and travel, along with mattresses and bedding.
Yogasleep products are sold direct-to-consumer and through major retailers, and millions of families across generations trust the brand to be part of their nightly routine.
The Challenge
Five years in, and ready
for something bigger
Yogasleep has been a Maker customer for five years, using the platform to power custom pages across their Shopify storefront. But as the brand continued to grow, their site needed more than incremental updates. They needed a full visual rebrand that would reflect where the brand is today: a modern, wellness-forward sleep company.
The scope of the project was significant. It included a redesigned homepage, refreshed top landing pages, and enhanced content across all product pages (PDPs). Typically, a project like this would require a full team of designers and content creators, plus weeks (or months) of back-and-forth. Yogasleep wanted to move faster and more efficiently, without compromising on quality.
A project like this would typically require a full team, months of back-and-forth. Yogasleep did it with one team member and Maker AI.
The Solution
Maker AI: a full rebrand,
no agency required
As a long-standing Maker customer, Yogasleep was already familiar with the platform and trusted it as the foundation of their site experience. When Maker AI became available, the decision to switch was a natural next step. Instead of relying on manual design workflows, Yogasleep leaned into Maker AI to generate the content and creative direction for their entire rebrand.
Maker AI made it possible to move through the entire rebrand without the typical overhead. All of the content, from page layouts to product copy, was generated using AI and managed by just one team member. No large creative team, no external agency, no drawn-out review cycles.
The project covered three core areas:
- Homepage: A completely reimagined homepage that communicates the breadth of Yogasleep's product line and reinforces the brand's identity as a sleep wellness leader.
- Top landing pages: Key category and campaign landing pages were rebuilt with fresh layouts, updated messaging, and a cohesive visual language that ties everything together.
- Enhanced content on all product pages: Every PDP now features rich, AI-generated content that goes beyond basic product specs. This includes detailed benefit-driven copy, lifestyle context, and structured information designed to help shoppers make confident purchase decisions.
Maker has made it so much easier to improve our website pages. We've seen stronger, clearer content and it saves us so much time.
Sally Sloan
Ecommerce Specialist
The Results
A complete rebrand.
One team member.
A fraction of the time.
By combining the reliability of a platform they already knew with the speed and scale of AI, Yogasleep was able to accomplish what would typically take a full team and significantly more time.
Speed
A complete site rebrand delivered without the typical multi-month timeline.
Efficiency
Maker AI handled the full scope of content creation and page design, managed by just one team member.
Consistency
Every page, from the homepage to individual PDPs, shares a unified visual identity and brand voice.
Enhanced experience
Rich, detailed product content helps shoppers understand what they're buying and why it matters.
Enhanced product content
Sound machines guide page
Mattresses comparison page
Why It Worked
What happens when a brand that
already trusts the platform goes all in
Yogasleep's story highlights what becomes possible when a brand that already trusts its platform decides to go further with AI. They didn't have to start from scratch or learn a new system. They took a tool they were already using and unlocked a completely new level of speed and creative output.
For ecommerce brands looking at their own site refresh or rebrand, the takeaway is straightforward: you don't need a large team or a massive budget to make it happen. Maker AI can do the heavy lifting, so your team can focus on strategy and sign-off rather than execution.
WHY MAKER
Maker is a content platform that helps brands create high-quality, on-brand page experiences at scale. With Maker, teams can generate enhanced product content, build custom landing pages, and manage their entire storefront, all without heavy design or development resources.
Maker's Humans&Agents services team is also available for brands that want hands-on support alongside AI-powered tools.